The Future Of Cars Is Here: Renault Unveils Digital Twin NFTs And Shoe5 Sneakers

Crypto Metaverse
4 min readMay 9, 2023

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Get ready to rev up your fashion game with Renault’s second NFT collection, “Racing Shoe5“! As a nod to the iconic R5 Turbo lineup, this collection features 960 NFTs, each connected to a limited-edition sneaker in a range of cool colors. But wait, there’s more! Renault has incorporated design elements from the R5 Turbo models, such as rear slope, upholstery-inspired interiors, and seatbelt-like laces, to give each shoe an edgy, racing-inspired vibe. Plus, each sneaker has an NFC chip on the tongue, triggering the recovery of a second NFT, a “digital passport” that provides a certificate of authenticity and production history.

Key Highlights

  • Renault, the French automaker, is set to release its second NFT collection called “Racing Shoe5” to celebrate its 50th anniversary.
  • The collection comprises 960 NFTs, with each linked to a limited-edition physical sneaker in different colors.
  • The physical sneakers are made from eco-responsible materials such as Leather Working Group-certified leather.
  • The collection will be available for purchase on May 17 via the Renault NFT website.
  • Holders of Renault NFTs get access to the R3NLT universe, providing exclusive experiences.

How Renault’s Digital Twin NFTs and Shoe5 Sneakers are Revolutionizing the Car Industry

Renault’s “Racing Shoe5” collection pays tribute to the R5 Turbo lineup and includes five custom-designed styles and a sixth design created in collaboration with the R3NLT web3 community. The sneakers will incorporate design elements from the R5 Turbo models, such as rear slope, upholstery-inspired interiors, and seatbelt-like laces. Each shoe will have an NFC chip on the tongue, triggering the recovery of a second NFT, a “digital passport” that provides a certificate of authenticity and production history.

The physical sneakers are made from eco-responsible materials such as Leather Working Group-certified leather. The sneakers will retail for €265, and the collection will be available for purchase on May 17 via the Renault NFT website. Holders of Renault NFTs will be eligible for several benefits, including the opportunity to meet Renault’s designers at the Research and Development Center.

Renault’s first NFT drop, “genR5,” featured 1,972 generative 3D tokens to celebrate the fiftieth anniversary of Renault 5. In contrast, the “Racing Shoe5” series will feature only 960 pairs of limited-edition sneakers, each coming with a connected “digital twin” NFT as a piece of 3D artwork registered on the blockchain. Holders of Renault NFTs gain access to the R3NLT universe, providing exclusive experiences.

Renault’s strategic plan, “Renaulution,” aims to transform the brand into a more competitive and electrified entity in the automotive industry and beyond. By embracing Web3 technologies, the company hopes to keep pace with the evolution of modern technologies. The launch of the first-ever industrial metaverse in November 2022 is expected to save the company $330 million by 2025.

In conclusion, Renault’s “Racing Shoe5” collection is a unique opportunity for brand fans to purchase a limited-edition, custom-designed sneaker and enjoy an immersive, 3D experience. This latest NFT drop is another significant step taken by Renault to engage with its customers, especially those enthusiastic about crypto and NFTs. To stay competitive and meet the demands of modern consumers, Renault is committed to innovation and leveraging cutting-edge technologies. To learn more about Renault’s strategic plan and the “Racing Shoe5” collection, visit the Renault NFT website on May 17. To get more insights on blockchain, crypto, NFTs, subscribe to my newsletter and check out my Twitter and Medium accounts. I post valuable content on these platforms regularly.

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FAQs

What is the Racing Shoe5 series?

Renault, the legendary French car maker, is celebrating its 50th anniversary with a stunning NFT collection: the Racing Shoe5 series. This collection features 960 exclusive sneakers that pay tribute to the iconic R5 Turbo models. Each sneaker comes with a “digital twin” NFT that showcases its 3D artwork on the blockchain. Plus, each sneaker has a smart chip that lets you claim a second NFT with a digital passport and a certificate of authenticity.

When and where will the Racing Shoe5 series be released?

If you want to get your hands on these amazing sneakers and NFTs, mark your calendar for May 17. That’s when the Racing Shoe5 series will go live on nft.renault.com, Renault’s web3 platform. But if you’re a member of the R3NLT web3 community, you’re in luck. You can get early access to the drop on May 15 or pre-register on May 16.

How much will each pair of sneakers cost?

The Racing Shoe5 series is not only a rare and valuable NFT collection, but also a great deal. Each pair of sneakers and NFTs will cost only €265. That’s a bargain for such a unique and innovative product.

What are the benefits of owning a Racing Shoe5 NFT?

But wait, there’s more. Owning a Racing Shoe5 NFT will unlock some awesome perks for you. You’ll get to meet the Renault designers at their Research and Development Center and customize your own merchandising collection. You’ll also learn about the eco-friendly materials and processes that went into making your sneakers. The Racing Shoe5 series uses Leather Working Group-certified leather and other sustainable materials to reduce its environmental impact.

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